Shopify vs Shopify Plus
Choosing between Shopify and Shopify Plus is a crucial decision for growing businesses. This guide breaks down the key differences to help you make an informed choice.
Explore Shopify Plus featuresKey Differences at a Glance
| Feature | Shopify | Shopify Plus |
|---|---|---|
| Starting Price | $29/month | $2,000/month |
| Transaction Fees | 0.5% - 2% | 0% - 0.15% |
| Staff Accounts | Up to 15 | Unlimited |
| Support Level | Standard 24/7 | Dedicated Support Team |
Who Should Choose Shopify Plus?
- Enterprise-level businesses
- High-volume merchants ($1M+ annual revenue)
- Brands needing advanced customization
- International sellers requiring multiple stores
- Companies with complex automation needs
Exclusive Shopify Plus Features
1. Launchpad
Automate sales, product launches, and content changes with Launchpad. Schedule and coordinate marketing campaigns effortlessly.
2. Script Editor
Create custom scripts to automate discounts, shipping rules, and payment options at checkout.
3. Wholesale Channel
Set up a password-protected wholesale store with custom pricing and minimum order quantities.
Standard Shopify Benefits
- Cost-effective for growing businesses
- Essential features for most merchants
- Simple setup and management
- Scalable as your business grows
Frequently Asked Questions
What's the main difference between Shopify and Shopify Plus?
Shopify Plus offers enterprise-level features, dedicated support, and higher customization capabilities, while standard Shopify is designed for small to medium-sized businesses.
How much does Shopify Plus cost?
Shopify Plus pricing starts at $2,000 per month or 0.25% of monthly revenue (whichever is higher), while standard Shopify plans range from $29 to $299 per month.
Is Shopify Plus worth the investment?
For businesses processing over $1M in annual revenue, Shopify Plus can be worth it due to reduced transaction fees, automation capabilities, and advanced features.
Can I upgrade from Shopify to Shopify Plus later?
Yes, you can upgrade to Shopify Plus at any time. The transition is seamless and your store data will be preserved.
What exclusive features does Shopify Plus offer?
Shopify Plus includes Launchpad for automated campaigns, Script Editor for checkout customization, unlimited staff accounts, and higher API call limits.
Do I get better support with Shopify Plus?
Yes, Shopify Plus includes dedicated support with a Launch Engineer and Success Manager, plus priority 24/7 technical support.
Can Shopify Plus handle high-volume sales?
Yes, Shopify Plus is specifically designed for high-volume sales with 99.99% uptime, handling up to 10,000 transactions per minute.
Are there any transaction fees with Shopify Plus?
Using Shopify Payments, Plus merchants pay 0% transaction fees. Custom payment provider fees are lower than standard Shopify plans.